You’ve only got 140 characters to work with, so every tweet you post on your company Twitter feed is pretty much make or break.
Try and cram too much info in one tweet, and you’ve got a garbled mess. Try to use tweets for promotion too much, and you’ve got a feed packed with boring business-style information. Used right, you could have a real asset to your company in Twitter. It’s a fine line.
There’s been cases in the past of companies actually hurting their brand by using Twitter – in this manner, it’s essential to put thought into these little snippets of prose. Because social networking sites lend themselves so well to communicating in the heat of the moment, you need to be certain that whoever is managing your account isn’t prone to outbursts.
So let’s get down to it and write some great tweets.
Your main tweeting goals
You should have some ‘casual’ tweets in your schedule anyway – that is, tweets that aren’t always aimed at promoting your business, but sparking a conversation with your followers. These could be anything from commenting on the weather, to speculating who is going to win Big Brother. Engaging with consumers is a great way of putting a face to a brand.
However, for those more targeted tweets, you need to fit this into your social media strategy:
Aim to tell a story – if there’s a story, amplify it. If there’s a relevant hashtag trending use it. (Make sure you research the hashtag first though)
Aim to engage – because you want people to retweet or pass on your tweet to other members of the social networking site, tweet something interesting. Pictures are great for this. Here’s a fantastic example from Taco Bell:
Aim to convert – Where possible, include a key link to your website. It’s these kind of clicks which can lead to conversions, as long as your call to action is clear in the tweet itself.
So what makes a great tweet?
There’s no magic formula, but every tweet you make from your company account should:
Be compelling and shareable
Be interesting – try to stand out from the other tweets on a feed
Be readable. Don’t make the mistake of trying to cram more into a tweet by shortening words; it looks unproffesional.
Where possible, include hashtags in the body of the tweet itself so there’s no need to mash it onto the end.
The follow up
When a consumer interacts with your tweet, reply. Your followers will love it if you retweet something they have posted too.
If you want to find out more about how to make the most of your Twitter feed, take a look at our Twitter Management service.