Running a small business with an online presence can be hard enough without needing to think about promoting your website, and ensuring it is optimized for search engines. Unfortunately, it is very important indeed – just build it, and they will not come.
In fact just promote it lightly and you’re unlikely to see visitors too, so business owners now have to be web experts in their own right! To help out with the basics, here are 5 top tips to ensure your website is Search Engine Optimised (SEO), meaning it will be competitive in Google.
1 – Title Tags
When you go to a website, depending on which browser you are using, you will often see a one line description of your site on the window tab, usually added by you at some place in the content management system you use (the “backstage area”).
This title will also be the line used by google in their search results, and is used by the search engines to help determine what your site is about. Therefore it is vital you do not only have your business name, and a brief description, but that it includes the keywords you want to rank for.
Take the Italian Translation company “ItalTranslate” – a bad title tag would be “ItalTranslate – We have the best translators around”
A good title tag would target a keyword/phrase:
“Italian to English translation services – ItalTranslate”
Remember these are hidden from view, and are not the regular title you may have on your homepage.
2 – H1 Tags
The regular title you have on your homepage however, is useful for SEO, and it should also include the keyword you used for the Title Tags.
But to really add emphasis, let Google know that it is the one most important phrase on the page. Google doesn’t take notice of font size or style, but if you have your title within
tags, it will understand it is the title of the page.
To check this, right click on your homepage, View Source, and Ctrl + F – this brings up a find box – then search ”
and see what the wording to the right of it is. If it is your page title, visible on the page, that’s great – if it cannot find H1, get in touch with your web designer.
3 – Keyword mentions
Ok, so you have your keyword/phrase, mentioned in the Title Tag, and the html of the title on your page. Now you need it another 2/3 times within the body of the text.
This is usually a lot easier, and you might need to rearrange the text a little. Don’t be afraid to have text that is a little clumsier than you would like – if you need to shoehorn in a phrase, and it is not too bad English, then the benefits outweigh the negatives.
4 – Links
If you want Google to believe your site is authoratative on the subject you cover, you need other sources to link to your content – this makes Google treat you like you really know what you are talking about, and will allow you to be higher in the search rankings.
To do this you may ask relevant sites to do a link exchange, you may write some content for a bigger site in exchange for a link within the content, or you may list your company in numerous directories, receiving links back.
The more links, the more seriously Google will treat you.
5 – Social Media
Social Media is a whole other subject, however it does have an SEO benefit if you have many followers – Google can understand your social media accounts since they link back to your site and have your company name – a lot of followers again makes Google believe you are authoratative, and will help you rank higher.
On a separate note, it will also give you more links back, and increase the probability of your content (usually blog content), being shared on social media, and the extra links that come with that.