Google’s own foray into the world of social media is probably one of the lesser-known social networks out there. Offering much of the same thing which other networks do, Google+ can actually offer that little bit more when you know what to do with it.
In fact, Google+ may carry a fair bit of weight when it comes to improving the organic search for your company website. Let’s look at some of the key benefits.
Google+ profiles for businesses allow users to +1 a page, not unlike a Twitter favourite or Facebook like. Your page’s popularity is gauged according to that number of +1s. Your Google+ profile can also appear in the SERPs as a rich snippet.
Speaking of rich snippets, Google+ is a key aspect of Google Authorship. When this is implemented, your content can be linked regardless across other websites in which authorship is implemented. Your Author rank will be boosted the more quality content you publish, which in turn will improve your author appearance in the SERPs (in this case, your company authorship.)
Your business page on Google+ is indexed by search engines, and displays your key content and information in one easy to read place. In addition, you can link up any content you have published with the use of rel=”publisher” in article source codes.
Google places is an excellent way to get into local searches. On these tailored pages, you are able to display key information for local outlets of your business as well as an integrated Google location map.
Because of the growing popularity of Google+, it’s worth getting on it sooner rather than later. Whilst the actual SEO benefits of having a Google+ page for your website is still a subject of argument, there’s no doubt that it is yet another excellent way to engage with customers and put a small business on the map.